Launch Spots
We wrote and edited our launch spots, which were directed by The Wade Brothers.
Our goal was to position BahaMar as an intimate luxury resort experience, while
elevating the overall perception of The Bahamas.
BahaMar Couples Spot 30sec.
BahaMar Family Spot 30sec.
BahaMar BTS
Print & OOH
From magazine spreads to bus wraps to airport displays to Vegas billboards—we built
brand awareness all across America.
Digital & Social
Our digital campaign was honored during HSMAI 2019's Facebook Mobile Video Award
for its highly targeted and sequential deployment of video ad content.
Brand Guardianship
As BahaMar's AOR, we oversaw every brand touchpoint including website, print collateral, wedding brochures, maps, in-room tablets, as well as brand guardianship via corporate identity
and brand books.
As BahaMar's AOR, we oversaw every brand touchpoint including website, print collateral, wedding brochures, maps, in-room tablets, as well as brand guardianship via corporate identity
and brand books.
Results
18+ million website visits between 2018-2019
Resulted in over $60M booked on-line
Reached max capacity 6 months after campaign launch
Resort revenue grew +40% from 2018 to 2019
BahaMar contributed 12% of Bahamian GDP 2020
Resort sustained 5,000+ jobs in 2020
18+ million website visits between 2018-2019
Resulted in over $60M booked on-line
Reached max capacity 6 months after campaign launch
Resort revenue grew +40% from 2018 to 2019
BahaMar contributed 12% of Bahamian GDP 2020
Resort sustained 5,000+ jobs in 2020
